The beauty of what we do with SLANG is, we've got six brands, almost products, and not only do those cover all the best categories, we also are able to segment our product offering within a category. What that means is we've got value products, we've got premium products and everything in between. For me, brand affinity is really driven by a couple of things. One, did I enjoy the product? Is it high-quality or is it at a fair price?
And if you do, then generally those consumers are going to want to repeat that experience. The holy grail for us in infused products is repeatable experience. You get that from proven processes, from very tight SOPs, from working very closely with the folks who are making these products in their states to ensure that the quality is there to ensure that that branded moment is going to be similar, whether you're in Portland, Maine, or Portland, Ore.
ES: When you were looking for a strategic partnership, what were some of the qualities that you needed to be on the table to work with Merida? Where's the next big place that cannabis is going to show up in a big way? So, our list is maybe a little thinner than some, just because we are so widely distributed, but anytime we look for a new strategic partnership, we're looking at a few things.
One: What's the infrastructure and the ability to execute on this plan that we're going to devise? Two: What's the fit? As you know, it's always easier to work with people you like. It's always easier to work with people that you have something in common with. When you find those two things, that's generally a really good sign that we're going to be able to do some really good things. We certainly have that with Merida.
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